# Volition

> Volition is a conversion rate optimization (CRO) practice for direct-to-consumer (DTC) e-commerce
> brands with eight-figure annual revenue. It helps brands earn more revenue from the traffic they
> already pay for. Founded and led by Mikail Toprak. Based in Waldenbuch, near Stuttgart, Germany,
> working remotely and in English with brands in any country.

## How Volition works

Every change to a store starts as a written hypothesis and is decided by a test against a control
group. The work runs in six steps, in this order:

1. Research: analytics, funnel data, session recordings, heuristic reviews and customer surveys show where shoppers hesitate.
2. Prioritise: ideas are ranked by expected revenue impact, strength of evidence and build effort.
3. Hypothesis: if one specific thing changes, then one named metric moves, because shopper behaviour changes in a stated way.
4. Test: an A/B test against a control group, with the main metric, audience, confidence level and minimum run time fixed before launch.
5. Decide: the result is read against the rules set in advance. A clear winner ships; an unclear result keeps the current version.
6. Learn: every test is recorded in a learning log with its hypothesis, numbers and decision.

Where a page has too little traffic for a clear test, changes are based on research and usability
principles and monitored after release. Volition works inside the testing tools the brand already uses.

## Working with Volition

Brands book a call and share their store URL and monthly revenue. Before the call they receive a
short Loom video teardown of the biggest points of friction on their store. The call takes 20 to 30
minutes. The fee is agreed individually after the first call.

## Pages

- [Home](https://topvolition.com/): [markdown](https://topvolition.com/index.md)
- [How we work](https://topvolition.com/how-we-work): the method and the rules every test follows. [markdown](https://topvolition.com/how-we-work.md)
- [About](https://topvolition.com/about): Mikail Toprak, founder. [markdown](https://topvolition.com/about.md)
- [FAQ](https://topvolition.com/faq): [markdown](https://topvolition.com/faq.md)
- [Book a call](https://topvolition.com/book): [markdown](https://topvolition.com/book.md)

Each page has a plain markdown copy at the same path with `.md` (the home page is `/index.md`),
generated from the same source as the page.

## Contact

Mikail Toprak, mail@mikailtoprak.com
Legal notice: https://topvolition.com/impressum