Grow revenue from the traffic you already pay for.
Volition runs conversion rate optimization for direct-to-consumer brands. Each change to your store starts as a written hypothesis and earns its place in a test against a control group.
Every visitor costs more to buy. Each one has to be worth more.
For a brand at eight figures, more ad spend brings diminishing returns. The cheaper growth sits on your own store: the product page that leaves a question open, the cart that adds a surprise, the checkout step that asks one thing too many.
Finding those points takes research. Knowing which fix actually earns money takes a controlled test. Volition does both, in that order, and writes down every decision so the knowledge stays with your brand.
How a change reaches your store
Six steps, in the same order every time. Opinions are welcome at the start and settled by data at the end.
Step 1 of 6
Research
Analytics, funnel data, session recordings, heuristic reviews and customer surveys show where visitors drop off. Each finding is written down with its evidence, so later decisions can be traced back to something real.
Prioritise: Every idea is scored on how much revenue it could move, how strong the evidence is and how much it costs to build. The pages with the most traffic and the clearest problems go first.
Hypothesis: Each test starts as one sentence: if this changes, then this metric improves, because shoppers will behave differently in this way. The reason is the important part. Without it a test can win and still teach nothing.
Test: Half of the visitors see the current page and half see the change, at the same time. The main metric, the audience, the confidence level and the minimum run time are fixed before launch, and the variant is checked for errors on every device.
Decide: When the planned run time is over, the result is read against the rules written before launch. A clear winner ships. An unclear result keeps the current version, because shipping a change that only looked better is the expensive mistake.
Learn: Every test goes into a learning log with its hypothesis, its numbers and its decision. Over time the log becomes a map of what your customers respond to, and it feeds the next round of research.
What you receive every month
- A test roadmap
- Every open idea, ranked by expected value, evidence and effort, so you always know what runs next and why.
- A written plan per test
- The hypothesis, the metric, the audience and the stopping rule, agreed before a single visitor sees the change.
- A decision per test
- Ship, keep the current version, or rethink. Each call is explained in plain language, with the numbers behind it.
- A learning log
- A growing record of what your customers respond to. It stays with you, whatever happens next.
The person on your first call is the person who runs your programme.
Mikail Toprak founded Volition and leads every engagement personally, from the first teardown to each test decision.
About MikailWhat happens when you book a call
- 1
Book a slot
Pick a time and share your store URL and your monthly revenue.
- 2
Get your teardown
Before the call you receive a short Loom video on the biggest points of friction on your store.
- 3
Talk for 20 to 30 minutes
Go through the findings and decide whether a testing programme is worth it for your brand.
Questions brands ask first
All questionsVolition runs conversion rate optimization for direct-to-consumer e-commerce brands. It studies how shoppers move through a store, turns the findings into written hypotheses, tests the strongest ones against a control group and records every decision. The goal is more revenue from the traffic a brand already pays for.
Promotions, ad spend, seasons and press coverage move conversion every week. The control group lives through all of that too, which leaves the change itself as the only difference between the two groups. A before-and-after comparison cannot separate the two.
When the plan written before launch says so. The main metric, the audience, the confidence level and the minimum run time are fixed before the first visitor sees the variant. A test is never stopped early because the number happens to look good that day.
You book a slot and share your store URL and your monthly revenue. Before the call you receive a short Loom video that walks through the biggest points of friction on your store. The call itself takes 20 to 30 minutes and covers what was found and whether a testing programme makes sense for your brand.
See where your store loses buyers.
Book a call and receive a short video teardown of your store before we speak.
Book a call